Global Revenue Forum 2025 Welcomes Munich-Based Apaleo as a Platinum Sponsor, Expanding Innovation Leadership

The Global Revenue Forum (GRF) is proud to announce the addition of Munich-based Apaleo as a Platinum Sponsor for its 2025 conference, joining other industry leaders in shaping the future of hospitality revenue management. GRF 2025, held simultaneously across London, Stockholm, and Milan on January 30, will centre on the theme, “Unlocking the Future of Profit,” exploring how technology and AI are transforming the hospitality sector and unlocking new profit opportunities.

Apaleo, a pioneer in the hospitality technology space, brings its unique API-first model to the forefront of industry innovation. By enabling accommodation providers to integrate with over 250 specialised applications, Apaleo’s open platform empowers businesses to build fully customised technology stacks that cater to their specific needs. This approach addresses the limitations of legacy PMS-centric systems, eliminating constraints and fostering innovation across the industry.

Supported by its MACH (Microservices-based, API-first, Cloud-native, Headless) architecture, Apaleo offers unmatched scalability and adaptability. This allows businesses of any size or type—from hotel chains and resorts to student housing, short-term rentals, camping, and senior living facilities—to tailor their technology solutions to fit their business models seamlessly.

Apaleo’s commitment to empowering the hospitality sector with flexible, scalable, and open solutions perfectly aligns with the goals of GRF 2025. As our industry evolves, the ability to meet diverse guest demands through adaptable technology will be crucial in unlocking the future of profit.

Florian MontagVice President Business Development at Apaleo

At the Global Revenue Forum, Florian will explore the rise and impact of AI agents for specific use cases, such as distribution, guest management, and upselling. This shift enables businesses to create specialised agents tailored to unique strategies, simplifying implementation and enhancing operational efficiency by automating repetitive tasks. These agents not only empower staff but also mark a new era for PMS, where in-house development and management will drive a surge of independently operated agents entering the market.

Apaleo’s ongoing strategy includes deploying recently raised capital to expand its reach across a broad spectrum of accommodation and serviced living industries. By addressing the needs of asset classes such as student housing, senior living, and short-term rentals, Apaleo exemplifies GRF 2025’s aim to showcase how diverse accommodation types contribute to fulfilling guests’ growing desire for immersive and tailored experiences.

Apaleo’s innovative approach highlights the transformative potential of embracing technology to meet the evolving needs of our guests. By addressing the needs of asset classes such as student housing, senior living, and short-term rentals, Apaleo exemplifies GRF 2025’s aim to showcase how diverse accommodation types contribute to fulfilling guests’ growing desire for immersive and tailored experiences. Their participation underscores the critical conversations we’ll have about unlocking the future of profit in an increasingly complex market.

Ally NorthfieldGRF London Chair and Managing Director of Revenue By Design

As a Platinum Sponsor, Apaleo’s participation highlights its dedication to advancing the hospitality industry and fostering the innovation necessary to adapt to evolving market dynamics. 

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