Global Revenue Forum Expands to Amsterdam and Madrid, Extending Reach Across Key European Markets

Bringing Together commercial Leaders Marketing specialists and Revenue Management Experts Across Europe.

First conference tabled for June 4th 2025

Global Revenue Forum, a premier gathering for revenue management, marketing and commercial professionals in the hospitality industry, proudly announces its expansion into Amsterdam and Madrid. Building on the momentum of successful conferences in London, Milan, and Stockholm, this move underscores the Forum’s commitment to fostering innovation, sharing best practices, and exploring future trends in revenue management across key European markets.

The upcoming Amsterdam conference will be led by Annemarie Gubanski, CEO of Taktikon Consulting, who also heads the Stockholm conference. Expressing her enthusiasm, Gubanski stated, “I am excited to help expand our wonderful and unique event, Global Revenue Forum, and organise a new edition in Amsterdam on the 4th of June 2025.” Gubanski’s leadership has been instrumental in shaping the Forum’s impact across Europe, and her expansion into Amsterdam marks a critical step in engaging hospitality professionals in the region.

Having attended Global Revenue Forum in London on several occasions, I’ve always considered it the best global event for revenue management in the hospitality industry.

The fact that the best talent attends and the top companies are involved is a testimony to its importance. When we learned about the Forum’s expansion into new locations, I didn’t hesitate to offer Madrid as a new outpost. As the #2 global tourism destination, Spain had to be part of the Global Revenue Forum, and Madrid—with its current growth—was the ideal choice. I look forward to a great event where impactful ideas are shared, and everyone can take away valuable new learnings.
Pablo TorresTorres Hospitality Consulting
As part of the Madrid expansion, Cristina Blaj emphasised the unique value that Global Revenue Forum brings to Spanish hoteliers, especially given the rapid advancements in technology and AI reshaping the industry.

With the emergence of so much technology and AI in recent years, it has been overwhelming for many hoteliers across Spain. The need to identify key areas of the business that need addressing to unlock revenue and profit is fundamental. Getting clarity on where to start will ease these efforts when hotelier communities get together to determine the best course of action.
I am beyond thrilled to bring to Spain Europe’s most reputable hospitality event, Global Revenue Forum, headquartered in London, Milan, and Stockholm, to infuse Spanish hoteliers with best-in-class international and local know-how to unlock the future of profit. It is a real privilege to partner with Ally Northfield, Annemarie Gubanski, Emanuele Nardin, and Pablo Torres to flag Madrid as a center of excellence in hospitality.

Cristina BlajOpen Revenue Consulting

Founded in 2021 by Annemarie Gubanski, Emanuele Nardin, and Ally Northfield, Global Revenue Forum was created to serve as a collaborative platform for the revenue management and commercial community to network, share knowledge, and gain insights. With bi-annual conferences held across Europe, the Forum provides invaluable expertise on hospitality technology, best practices, and emerging trends.

As Global Revenue Forum expands to Amsterdam and Madrid, it continues to fulfill its mission of connecting industry leaders and driving excellence in revenue management across Europe. This expansion marks an exciting new chapter for the Forum and its ongoing efforts to build a stronger, more knowledgeable hospitality community.

About Global Revenue Forum  
Global Revenue Forum is a leading platform established in 2021 to connect the revenue management and commercial community in the hospitality industry. Founded by Annemarie Gubanski, Emanuele Nardin, and Ally Northfield, the Forum promotes the exchange of best practices, insights into hospitality technology, and debate on emerging industry trends. With conferences held bi-annually across Europe in cities London, Milan, Stockholm, and now Amsterdam and Madrid, the Global Revenue Forum continues to drive innovation and excellence in commercial hospitality management.

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