Alexander Edström

CEO – Atomize

Speaker Info


For the last 5 years, Alexander Edström has been leading and driving the growth of Atomize globally, an innovative and fast-growing Revenue Management Software built to increase revenues and operational efficiency for hoteliers. As CEO of Atomize, Alexander has witnessed first-hand the recent developments in revenue management technology within the hotel industry. In the past few years, there has been a huge shift towards more advanced, data-driven approaches to pricing and inventory management, and Atomize is proud to be leading this effort

Atomize RMS is used in more than 50 countries, across five continents, by properties in the wide range of 50 to 1250 rooms. Atomize is the only provider in the world offering real-time price optimization, which utilizes artificial intelligence and machine learning to adjust prices based on market demand and competitive analysis. Today it continues being a state-of-the-art RMS provider, helping hoteliers globally