CEO – Energy and Environment Alliance (EEA)

Ufi Ibrahim is Founder & Chief Executive of the Energy and Environment Alliance (EEA), a global coalition of hotel investors, asset owners and managers working to transition the industry to Net Zero Carbon and ESG stewardship in a robust, timely and profitable way.  

Previously, as Chief Executive of the British Hospitality Association (BHA) 2010 to 2018, Ufi reshaped the organisation from the ground up, achieving significant commercial success. She led the BHA merger with the Association of Licensed Multiple Retailers, creating UK Hospitality to wield powerful commercial and political influence.