Head of Commercial Strategy – Real Hotels Group

Alexandre Pereira’s professional career in the Hotel Industry began at Grupo Hotéis Real in 2006, in the Reservations and E-Commerce departments.
It is, however, in the discipline of Revenue Management that he has specialized since 2008. At the time, he developed the principles of Revenue Management in the Sonaeturismo group, when the redeveloped Troia Resort opened. From an early age in this area, with a two-stage degree in Tourism Marketing, he also worked at the Radisson Hotel Group, in Stockholm, where he experienced this sector in the Nordic market, between 2013 and 2016.
He returned to Grupo Real to be Director of Revenue Management in 2016, where he stood out for applying the best Revenue Management practices in the operational, commercial, distribution and analytics aspects.
He was appointed Commercial Director of Real Hotels Group in November 2022, leading the Sales and Revenue Management areas.