President of AINEM – Italian Association of Neuromarketing

She is president of AINEM, the Italian Neuromarketing Association that brings together all those with a professional interest in Neuromarketing and its development in Italy. An expert and scholar of emotional marketing, she has devised and realised emotional events in Italy and abroad for national and international companies, she has been a lecturer in emotion marketing at the Politecnico di Milano and at Italian masters courses, a speaker at marketing and neuromarketing conferences, author of publications and essays including Macro and micro events for self-promotion and co-author of the Manuale di Neuromarketing.