Pricing Expert and Head of Sales, Pricing & Top Line Strategies, Partner – Valcon

Dr. Danilo Zatta is a leading expert in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing.
Dan has conducted hundreds of projects both in Europe and globally for large corporations as well as for medium-sized companies and PEs in numerous sectors. He was thus able to develop strong expertise in e.g. strategies, sales and pricing excellence programs, M&A and post-merger integration, pricing processes, as well as business and revenue models.
He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, forums and leading business schools.
He is the author of the international pricing best seller ‘The Pricing Model Revolution’ (Wiley) translated into 10+ languages and defined by the Father of Marketing Philip Kotler as best book on pricing.
Dr. Danilo Zatta has been recognized by the Financial Times as ‘one of the world’s leading pricing minds’. Dan has also been included in LinkedIn’s Top 5 Pricing Thought Leaders, a ‘list of the most engaging and impactful pricing thought leaders globally’.
Dan studied Economics at the Luiss University in Rome, Italy as well as at the UCD in Dublin, Ireland. He holds a Master of Business Administration (MBA) from INSEAD of Fontainebleau, France and Singapore. He received his doctoral degree (Ph.D.) in revenue management and pricing at the Technical University of Munich, Germany.