Chief Commercial Officer, Premium Midscale Economy Brands, Europe North Africa – Accor

White brings with her over 20 years of commercial leadership experience in the global travel industry, having previously worked for airlines and an international hospitality company. She began her career in 1993 as a Legal Translator at KPMG España, where she worked for four years.

In 2000, she returned to the US as Senior Analyst International Planning at American Airlines. Over her twelve years at the airline, she progressed through the ranks and held senior roles, including Director Multinational Sales EMEA and Director Sales Planning EMEA/I. During this period, White worked in Texas, New York, and London.

Between 2012 and 2017, she was Global Sales Deal Optimization Manager – Selling & Distribution at British Airways and then VP Global Sales Planning and Distribution at Virgin Atlantic. Next, she joined PwC UK as Travel & Leisure M&A Advisor, where she provided industry expertise in the global aviation, travel distribution, and leisure sectors.

Julie White entered the hotel industry in 2020 when she was appointed VP Commercial EMEA at Wyndham Hotels & Resorts. In this capacity, she oversaw sales, omni-channel distribution, revenue management, loyalty, and marketing for the franchisor’s more than 500 hotels in the region.