Sonia Merena

Market Director Northern Europe – The Hotels Network

Speaker Info


Sonia’s knowledge is deeply rooted in the understanding of travelers’ booking habits. Having spent 3 years with luxury travel concierge company Quintessentially in Hong Kong, Sonia joined The Hotels Network in 2017 to assist hotels in increasing the potential of their direct conversion journey through personalization based on data-driven results. An honors graduate of Ryerson University in Toronto, specializing in Marketing, Sonia has lived in 3 different continents and when traveling only books direct.