Data-driven with gusto: using data and marketing strategies in the luxury hospitality industry

30 January 202411:00 - 11:30 (CET)Galfa Room


How creativity, demand data, and personalization have propelled Passalacqua and other luxury brands such as Belmond, The Hoxton, Katikies, Le Sirenuse, Baglioni Hotels, and FORESTIS to success. Learn how these leading hotels are mastering marketing and data to redefine luxury hospitality.


Giuseppe Paolelli

CEO & Co-Founder - Optimand 

Matteo De Santis

COO & Partner - Positioner