How to use First Party Data with Digital Marketing to win Direct

30 January 202413:50 - 14:20 (CET)Sales/Marketing Stream

Abstract

A look at how Hotels can win more direct business by leveraging first party data and gain an advantage over their competitors as third party cookies go offline in 2024.
Hear from the No 1 ranked for Digital Marketing on Hotel Tech Report 2023 on the future of first party data.

Speakers

Steve Collins

VP Digital Marketing - SHR Group