Innovation in Distribution – A play book for modernising hotel distribution

30 January 202412:20 - 12:35 (CET)Plenary Room


Guy Barnes, Head of Sales Europe, Sabre offers a deep dive into modernizing hotel distribution, focusing on optimising both direct and third-party channels for enhanced performance, and illustrates how to incorporate innovative e-commerce strategies to boost customer interaction and streamline sales processes. Plus a pragmatic exploration of upcoming trends in the hotel distribution sector, equipping leaders with actionable insights for future-ready distribution strategies.


Guy Barnes

Head of Sales - Europe - Sabre Hospitality