Let’s Get Back to the Future

30 January 202416:00 - 16:35 (CET)Hadid Room


The past three years have been far from business as usual.  We’ve overcome challenges and found opportunities leading to new skills and ways of working, but its fair to say we’ve been managing in the now.  With the return of “business as usual”, we can refocus on a longer horizon.   We had a vision for the future of our discipline before 2020.  The vision is still valid today, but the path to achieving it is different.  In this session we will talk about how to get Back to the Future for RM we’ve always imagined, leveraging the opportunities of today, and ensuring we don’t bring our worst behaviors with us.


Kelly McGuire

Managing Principal, Hospitality - ZS Associates