Optimizing a Hotel’s sales strategy through the use of Business Intelligence

30 January 202412:05 - 12:35 (CET)Galfa Room


A carefully planned sales strategy is crucial to operational activities and long-term success.

Facing the challenge of managing heterogeneous data from a wide distribution of channels and markets, it becomes essential to have the right tools to achieve a clear and straightforward view of often highly complex information. Through application to a real-world case, we will explore how the use of well-structured Business Intelligence can transform decision-making, providing an in-depth yet agile representation of the complex dynamics of the hospitality industry.


Alessandro Caraceni

Senior Consultant, Revenue & Operation Specialist - Hotels Doctors