Unveiling the Alchemy of Brands: Decoding Their Influence on Pricing Strategy

30 January 202414:20 - 14:50 (CET)Main Stream


  • Unveiling the Influence of Brand Names
  • The Psychology Behind Branding
  • Leveraging Brand Value
  • Strategies for Price Differentiation
  • Protecting Brand Integrity
  • Meeting Market Demands
  • Agility in Pricing Strategies
  • Evolution of Branding and Pricing
  • Actionable Insights for Business Growth


Tomas Bäcklund

Chief Marketing Officer - Elite Hotels of Sweden