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These are some of the questions Prof. Kai-Markus Mueller and Chris Crowley will answer during his interactive workshop along with the following topics:
Holding a professorship in consumer behavior at a distinguished German business school, Prof. Kai- Markus Mueller is an entrepreneur, internationally renowned expert for pricing psychology, sensory marketing, advertising impact, as well as translating findings from consumer behavior to the B2B context.
Numerous media have reported on his striking findings in customer research, neuroscience, and product perception – including BBC, Forbes, ZDF, Der Spiegel, FAZ, Süddeutsche Zeitung, RTL, SWR, and Businessweek.
Prof. Kai-Markus Mueller worked with several international brands like:
Coca-Cola, Adidas, Roche, Volkswagen, Bayer, Chocoversum, Weissenhäuser Strand, Axel Springer, Haribo, Ferrero, PepsiCo, European Pricing Platform.
Co-author of “The invisible game – the secrets and the science pf winning minds and winning deals”
For more insight on Prof. Kai Markus Mueller visit: www.kai-markus-mueller.com/
Chris Crowley is the current Chief Revenue Officer at Duetto. Prior to this, they held the position of Senior Vice President, Enterprise Solutions, EMEA at HRS Group. Chris has also been a Partner at Nina & Pinta, and a Board Member at the Institute of Travel Management. Chris has over 15 years of experience in the travel industry, and has been with Duetto since April 2020.
Chris Crowley’s educational career includes a BA (Hons) in Law with a Language from the University of Kent, A Levels in Economics & Political Thought from Epsom College, and various certifications from LinkedIn in The Top Three Negotiation Myths, Establishing Credibility as a Speaker, Strategic Thinking, Embracing Change, Ryan Holmes on Social Leadership, and Strategic Partnerships.
They work with Darren Koch – Chief Product Officer, Vishal Save – CFO, and Carl Lytikainen – Chief Customer Officer. Their manager is David Woolenberg, CEO.