Global Revenue Forum London

30th January 2024

  • ..again congratulations on the excellent organization. By now the event is solid and appreciated both for the quality of the speakers and the profile of the participants

Welcome to #GRF London

Mark your calendar for 30th January 2024 and the opportunity to meet, debate, and network with leaders, visionaries, and peers as we tackle the issues facing the industry.

London speakers

2024 edition

Christina Stielli

Multiple award-winning lecturer and author

Christina Deeny

Managing Director, Sales and Revenue - Soneva

Catt McLeod

Vice President Brand Development - Elegant Hotel Collection

Georgina Muntz

Chief Executive Officer - Visual Matrix

Greg Land

Global Head, Accommodation, Lodging, Casino & Cruise - Amazon Web Services

Seán Worker

Founder & CEO - T5 Strategies / Author, Host - The Adapters & AdaptersTechX. Video & Podcasts

Guy Barnes

Head of Sales - Europe - Sabre Hospitality

Danilo Zatta

Pricing Expert and Head of Sales, Pricing & Top Line Strategies, Partner - Valcon

Michael Frenkel

Principal - Travel Conversations LLC, MFC PR

Joe Pettigrew

Chief Commercial Officer - Starwood Hotel Asset Management

Klaus Kohlmayr

Chief Evangelist – IDeaS

Vassilis Syropoulos

CEO and Founder - Juyo

Rita Varga

CEO - RaizUp

Jakob Lindh Tripolitis

E-commerce Manager - Nobis Hospitality Group

Julie White

Chief Commercial Officer, Premium Midscale Economy Brands, Europe North Africa - Accor

Conor Jackson

Associate Director of Post Graduate Admissions, Switzerland, UK, Southern Europe and MENA - Sommet

Jens Munch

CEO - FLYR for Hospitality

Benjamin Devisme

VP Sales - Quicktext

Gemma Hynes

Client Services Director - Net Affinity

Maribel Esparcia Pérez

Managing Partner - European Sustainable Hospitality Club

Jeroen Vaassen

Co-Founder & COO - Expect Me

Jonathon Liu

Chief Commercial Officer - Verdi Hotels

Frank Reeves

Founder & Chief Evangelist – SHR Group

Kelly Cronin

Revenue Director - Village Hotels

Thomas Finn

Managing Director - Edwards & Finn Ltd

Joonas Ahola

CEO and Founder - MeetingPackage

Amrita Makkar

Regional Director of Revenue - Virgin Hotels

Sonia Merena

Market Director Northern Europe - The Hotels Network

John Mullen

Senior Territory Sales Manager UKI - Revinate

Allan Nelson

Part owner, founder and board director - For-Sight

Debbie Neate

Head of Marketing - Sutton Hotel Collection

David Ohandjanian

Founder - UP Agency

Louise Mitchell

Commercial Director, UK & Scandinavia - Hamilton Pyramid

Brendan May

Founder - Hotel Res Bot

Agenda

London
All Rooms
Plenary Room
Ballroom 1
Ballroom 2
Ballroom 3
Globe 1&2

Welcome & Opening

08:30 - 08:40 (GMT)
08:40 - 09:25 (GMT)Plenary Room
Speaker
Greg Land

Keynote Live On from London

Greg Land, Global Segment Leader, Accommodation, Lodging, Casino, Cruise for Amazon Web Services, will take to the stage on 30th January 2024 to open 'Roadmap to Resilience'. Resilience is about travel & hospitality companies adjusting to fast-evolving market environments and seeking the key benefits of agility, cost savings, elasticity, and the ability to quickly scale.…
09:30 - 09:50 (GMT)Plenary Room
Speakers
Michael Frenkel
Joe Pettigrew
Greg Land
Klaus Kohlmayr

Road Map to Resilience – a journey from different perspectives

Michael Frenkel leads the discussion on how resilience is being built into the mindset of hospitality companies, how this translates into increased automation, efficiency and productivity, and how the revenue management landscape is changing to adapt to these needs. An innovative interview with Joe Pettigrew, Klaus Kohlmayr and Greg Land.
09:55 - 10:15 (GMT)Plenary Room
Speaker
Vassilis Syropoulos

Under the Spotlight: Data-Driven Resilience: A Framework for Trend Identification and Innovation.

Juyo Analytics’ CEO Vassilis Syropoulos walks through the framework for trend identification and why, with the current pace of change, it's important that we operate on three different levels: Iteration, Innovation, and Disruption. This approach is crucial because resilience stems from more than just iteration.
10:20 - 10:35 (GMT)Plenary Room
Speaker
Conor Jackson

Is your team Leadership Ready?

Sommet, owners of illustrious educational establishments including Glion, Les Roches, and Ecole Ducasse, explore how targeted education strategies can effectively bridge the educational skills gap in Hospitality Leadership, identifying essential hard and soft skills necessary for achieving operational excellence and fostering a positive organizational culture. Uncover educational methodologies and practices that empower leaders to drive…

Networking Break

10:35 - 11:00 (GMT)
11:00 - 11:15 (GMT)Plenary Room
Speakers
Georgina Muntz
Michael Frenkel

Under the Spotlight

The movement toward diversity and equity is helping reshape the hospitality landscape, bringing new voices forward and helping hoteliers as well as technologists more fully understand and serve key stakeholders - customers, employees and others - by creating opportunities for collaboration alongside healthy comptetion. Visual Matrix CEO Georgine Muntz is at the forefront of these…
11:20 - 11:35 (GMT)Plenary Room
Speaker
Guy Barnes

Innovation in Distribution – A play book for modernising hotel distribution

Guy Barnes, Head of Sales Europe, Sabre offers a deep dive into modernizing hotel distribution, focusing on optimising both direct and third-party channels for enhanced performance, and illustrates how to incorporate innovative e-commerce strategies to boost customer interaction and streamline sales processes. Plus a pragmatic exploration of upcoming trends in the hotel distribution sector, equipping…
11:35 - 12:15 (GMT)Hadid Room / Live from Milan
Speaker
Seán Worker

Resilience: Catalyst for Adaptation and Innovation

Navigate constant change by embracing it, sparking creativity, and emerging stronger! Join our highly interactive session to unlock keys to success in this dynamic business world. Harness resilience, adapt, and innovate to elevate your personal and professional journey. Move forward confidently as you navigate the future!

Lunch

12:15 - 13:15 (GMT)
13:15 - 13:45 (GMT)Breakout 3
Speakers
Debbie Neate
David Ohandjanian
Gemma Hynes
Allan Nelson

How to Maximise incremental revenue opportunities from data-driven Digital Marketing Strategies

We focus on how data driven personalisation transforms digital marketing strategies and drives bottom line profitability, through nurturing the development of guest relationships with tailored marketing campaigns for increased engagement and loyalty, and how creating a revenue-focused culture fosters helps align the objectives of both marketing and revenue teams.
13:15 - 13:45 (GMT)Ballroom - Streamed online
Speakers
Jens Munch
Kelly Cronin
Louise Mitchell

The role of AI in shaping the future of hospitality revenue management

The rapid advancement of artificial intelligence (AI) has raised profound questions about its potential to disrupt various industries, including hospitality. One area is revenue management. Join this session to delve into the advantages and potential drawbacks of integrating AI into pricing strategies, while gaining a comprehensive understanding of this rapidly evolving technology. This thought-provoking session…
13:15 - 13:45 (GMT)Ballroom 1
Speakers
Rita Varga
Julie White
Conor Jackson

Building the leadership of tomorrow: Adaptable, Agile, Innovative and Transformative

The rapid advancement of artificial intelligence (AI) has raised profound questions about its potential to disrupt various industries, including hospitality. One area is revenue management. Join this session to delve into the advantages and potential drawbacks of integrating AI into pricing strategies, while gaining a comprehensive understanding of this rapidly evolving technology. This thought-provoking session…
13:15 - 15:00 (GMT)Breakout 3
Speaker
Danilo Zatta

1.5 hour Pricing Workshop with Danilo Zatta, author of the international pricing best seller ‘The Pricing Model Revolution’

Note this session covers ALL THREE breakouts and offers a unique opportunity to spend time in an intense workshop on pricing with Danielo. A further option exists to attend a one day workshop in late March 2024 in London, if you don’t get into this session.
13:45 - 14:20 (GMT)Ballroom 2
Speakers
Rita Varga
Benjamin Devisme
Brendan May

AI in hotel distribution and guest communications 2024 – what role will it take?

80% of hotels expect to have integrated some form of AI by now. This session will highlight the pivotal role of AI in revolutionizing hotel distribution and guest communication iin the year ahead. We will discuss the advancements in AI technologies for the hotel industry, and their impact on enhancing guest experience and operational efficiency.…
13:45 - 14:20 (GMT)Ballroom 1
Speakers
Christina Deeny
Catt McLeod

Exploring resilience in the Luxury market

Post pandemic the demand for luxury goods is outpacing growth of many other sectors. Luxury in hospitality means immersive experiences, emotional connections and personalised itineraries. Flip the coin however and the sector is facing changing customer travel sentiments, regional travel restrictions, demands for greater efforts around sustainability and a more educated luxury traveller in the…
13:45 - 14:20 (GMT)Ballroom 3
Speakers
Jakob Lindh Tripolitis
Sonia Merena

Enhancing Digital Performance through optimising the customer Journey

Creating a frictionless customer journey and leveraging customer data to boost the impact of promotional strategies are critical to enhancing digital performance. We show how practical personalisation strategies enhance the customer journey and provide insights into tailoring approaches for different markets and segments.
14:20 - 15:00 (GMT)Ballroom 2 - Streamed online
Speakers
Jeroen Vaassen
Jonathon Liu
Frank Reeves

Maximizing Guest Engagement and Conversion

The session unpacks how Artificial Intelligence and personalized guest engagement strategies can transform the guest experience and booking conversion. The panel will share insights on how to use AI to create customised guest experiences and the importance of hyper-personalization in building lasting guest engagement and as a result greater loyalty. We will also discuss the…
14:20 - 15:00 (GMT)Ballroom 1
Speakers
Thomas Finn
Joonas Ahola

Is M&E tech finally there? We explore how advancements in M&E tech are supporting the drive for optimal revenues from M&E strategies

This session explores advanced approaches to maximizing group business revenue, encompassing room bookings and ancillary services focusing on the importance of understanding market dynamics and demand patterns to refine sales strategies. Pivotal to this is the role of technology and automation in enhancing revenue management, streamlining operations, and driving profitability through strategic pricing and event…
14:20 - 15:00 (GMT)Ballroom 3
Speakers
John Mullen
Amrita Makkar

How technology is leading the way in gaining better loyalty traction from today’s demanding customer

We explore how the role of technology and innovative solutions will impact hotel loyalty in 2024. The panel will discuss how hotels can leverage advancements in improved customer engagement and loyalty through use of AI, enhanced personalization and sustainability initiatives. The discussion will provide insights into adapting to the latest industry trends and leveraging technology…
15:25 - 15:40 (GMT)Plenary Room
Speaker
Maribel Esparcia Pérez

Under the Spotlight – Shining a light on the relationship between Sustainability and Profitability

Maribel Esparcia and guest expert delve into the intricate relationship between sustainability and long-term profitability, exploring how sustainable practices influence business both internally and externally. They discuss the necessary adjustments, both in the short and long term, that businesses can make to enhance resilience whilst maintaining a commitment to sustainability. The conversation highlights the importance…
15:40 - 16:25 (GMT)Main Stage / Live from Stockholm
Speaker
Christina Stielli

Keynote Live On from Stockholm

Resilience to cope with our world, resilience to be able to inspire co-workers, resilience for wellbeing and a fruitful life. It is time to take yourself seriously. To get this started, Christina will help us with new insights, tangible examples and thought-provoking stories from everyday life. Conveyed with great recognition factor, passion and joy

On this unique one day event you have the chance to:

  • Access an industry-shaping agenda dedicated to providing practical advice to support strategies for 2024.
  • Hear first-hand from those spearheading business transforming strategies.
  • Watch the very best sessions livestreamed from GRF partners in Milan and Stockholm
  • Interact with key sponsors and understand the technological developments that can support your organisation.
  • Join the revenue management communities from Milan, Stockholm, Lisbon and more through myglobalrevenueforum.com

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Be part of it!

Join your peers and colleagues in shaping tomorrow’s revenue management trends and strategies. An unmissable day of inspirational debate and thought leadership.

Where

Hilton Bankside London
2-8 Great Suffolk St, London SE1 0UG, UK

Tel : +44 20 3667 5600
Mail : info@hiltonbankside.co.uk
Web : www.hilton.com

Group rates are available at the conference hotel please call the hotel directly for the rate.

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