Global Revenue Forum Milan

30th January 2024

  • ..again congratulations on the excellent organization. By now the event is solid and appreciated both for the quality of the speakers and the profile of the participants

  • Thank you for inviting me to this event. I got a lot of people coming to me after my presentations so I think they went well. I hope we can do this again!

  • Congratulations as always an impeccable organization. You are always the best !!! Congratulations, again this year a great event !!!

Welcome to #GRF Milan

Mark your calendar for 30th January 2024 and the opportunity to meet, debate, and network with leaders, visionaries, and peers as we tackle the issues facing the industry.

Relive GRF Milan

2024 edition

Milan speakers

2024 edition


The speeches in the Hadid Room will have simultaneous translation.

All Rooms
Hadid Room
Torre Velasca 3 Room
Galfa Room

Event Registration

08:30 - 09:30 (CET)

Welcome & Opening from London, Milan and Stockholm

09:30 - 09:40 (CET)
09:40 - 10:25 (CET)Hadid Room / Live from London
Greg Land

Keynote Live On from London

Greg Land, Global Segment Leader, Accommodation, Lodging, Casino, Cruise for Amazon Web Services, will take to the stage on 30th January 2024 to open 'Roadmap to Resilience'. Resilience is about travel & hospitality companies adjusting to fast-evolving market environments and seeking the key benefits of agility, cost savings, elasticity, and the ability to quickly scale.…
10:00 - 10:30 (CET)Torre Velasca 3 Room
Federica Salvatori
10:00 - 10:30 (CET)Galfa Room
Andrea Delfini
Stefano Montagna
Lorenzo Cesarotto
10:30 - 10:50 (CET)Hadid Room / Live from London
Michael Frenkel
Joe Pettigrew
Greg Land
Klaus Kohlmayr

Road Map to Resilience – a journey from different perspectives

Michael Frenkel leads the discussion on how resilience is being built into the mindset of hospitality companies, how this translates into increased automation, efficiency and productivity, and how the revenue management landscape is changing to adapt to these needs. An innovative interview with Joe Pettigrew, Klaus Kohlmayr and Greg Land.
10:30 - 11:00 (CET)Torre Velasca 3 Room
Alberto Bisetto
10:30 - 11:00 (CET)Galfa Room
Alfredo Passeri
Marco Sajeva
10:50 - 11:20 (CET)Hadid Room
Katie Moro
11:00 - 11:30 (CET)Torre Velasca 3 Room
Alessandro Grazzani

Innovative rapid growth solutions

How installment increases sales and margins.
11:00 - 11:30 (CET)Galfa Room
Giuseppe Paolelli
Matteo De Santis

Data-driven with gusto: using data and marketing strategies in the luxury hospitality industry

How creativity, demand data, and personalization have propelled Passalacqua and other luxury brands such as Belmond, The Hoxton, Katikies, Le Sirenuse, Baglioni Hotels, and FORESTIS to success. Learn how these leading hotels are mastering marketing and data to redefine luxury hospitality.
11:20 - 11:35 (CET)Hadid Room
Nawfel Koundi
Damiano Zennaro

Opentalk – From RevPAR to TRevPAR, Personalizing Hospitality

How Sabre has set the pillars in the hotel industry

Coffee Break

11:35 - 12:05 (CET)
12:05 - 12:35 (CET)Hadid Room
Francesco Gallucci
Caterina Garofalo

Designing the Hospitality Experience with Neuromarketing

Caterina Garofalo and Francesco Gallucci, President and Scientific Director of AINEM (Italian Neuromarketing Association), will discuss the importance of neuromarketing in designing the customer experience in hospitality. Their speech is divided into three parts...
12:05 - 12:35 (CET)Torre Velasca 3 Room
Piergiorgio Schirru
12:05 - 12:35 (CET)Galfa Room
Alessandro Caraceni

Optimizing a Hotel’s sales strategy through the use of Business Intelligence

A carefully planned sales strategy is crucial to operational activities and long-term success. Facing the challenge of managing heterogeneous data from a wide distribution of channels and markets, it becomes essential to have the right tools to achieve a clear and straightforward view of often highly complex information. Through application to a real-world case, we…
12:35 - 13:15 (CET)Hadid Room / Live from Milan
Seán Worker

Resilience: Catalyst for Adaptation and Innovation

Navigate constant change by embracing it, sparking creativity, and emerging stronger! Join our highly interactive session to unlock keys to success in this dynamic business world. Harness resilience, adapt, and innovate to elevate your personal and professional journey. Move forward confidently as you navigate the future!
12:45 - 13:15 (CET)Torre Velasca 3 Room
Luca Albano

Mastering metrics: the art of strategic feedback

How to use satisfaction metrics to truly understand your guests.
12:45 - 13:15 (CET)Galfa Room
Nicolas Ongarato

Revenue management beyond rooms

Methods and tools to simplify the Revenue Manager's job, have up-to-date information, analyze and improve Room Division, MICE, SPA and F&B performance.


13:15 - 14:20 (CET)
14:20 - 14:50 (CET)Hadid Room
Rodrigo Teixeira
14:30 - 15:00 (CET)Torre Velasca 3 Room
Giacomo Del Chiappa
Markus Mueller
Emanuele Nardin
14:30 - 15:00 (CET)Galfa Room
Robert Sasse
Antonella Sacchero
Emanuele Mansueti
14:55 - 15:30 (CET)Hadid Room
Michael Michalakis
Fredrik Önrup
Alessio Di Gaetano
15:00 - 15:30 (CET)Galfa Room
Andrea D’Angelo
Fabrizio La Volpe

The power (of Revenue) is nothing without (management) control

Profit analysis methodologies and KPIs that you absolutely need to know!
15:30 - 16:00 (CET)Hadid Room
Patrick Wimble
15:30 - 16:00 (CET)Torre Velasca 3 Room
Ludovic Cacciapaglia
Dario Artiola
Lorenzo Cesarotto
15:30 - 16:00 (CET)Galfa Room
Susanna Saitta
Vito D’Amico

“AI That Hurts!” Artificial Intelligence and Revenue Management System, never losing control

Importance of data and its organization for some Machine Learning and Deep Learning that can be used for pricing suggestions, as decision support and never as a substitute for human analysis.
16:00 - 16:30 (CET)Torre Velasca 3 Room
Anna Malfatti

Revenue on the move: how travel insurance drives your growth

We will explore how the strategic integration of travel insurance into the hotel's offering can function as a catalyst for growth. With a targeted revenue strategy, the property will be able to increase direct sales, generate robust cashflow, and enhance customer trust, opening up new prospects for greater competitiveness in the marketplace.
16:00 - 16:30 (CET)Galfa Room
Luca Migliavacca
16:00 - 16:35 (CET)Hadid Room
Kelly McGuire

Let’s Get Back to the Future

The past three years have been far from business as usual.  We’ve overcome challenges and found opportunities leading to new skills and ways of working, but its fair to say we’ve been managing in the now.  With the return of “business as usual”, we can refocus on a longer horizon.   We had a vision for…
16:40 - 17:25 (CET)Torre Velasca 3 Room
Rebecca Suiker
Aizhana Zhantuarov
Fabio Coppola
Emanuele Mansueti

Opentalk – Beyond the borders of Revenue

Best Practices for Alternative Accommodation
16:40 - 17:25 (CET)Galfa Room
Federica Angelucci
16:40 - 17:25 (CET)Hadid Room / live from Stockholm
Christina Stielli

Keynote Live On from Stockholm

Resilience to cope with our world, resilience to be able to inspire co-workers, resilience for wellbeing and a fruitful life. It is time to take yourself seriously. To get this started, Christina will help us with new insights, tangible examples and thought-provoking stories from everyday life. Conveyed with great recognition factor, passion and joy

Wrap-up of the event

17:25 - 17:30 (CET)

Farewell Drink / Networking

17:30 - 18:30 (CET)

On this unique one day event you have the chance to:

  • Access an industry-shaping agenda dedicated to providing practical advice to support strategies for 2024.
  • Hear first-hand from those spearheading business transforming strategies.
  • Watch the very best sessions livestreamed from GRF partners in London and Stockholm
  • Interact with key sponsors and understand the technological developments that can support your organisation.
  • Join the revenue management communities from London, Stockholm, Lisbon and more through

2024 News - GRF Masterclass

Stay on 31 January 2024 to delve into how to boost revenue through value perception with special guest Kai-Markus Muller.
Don’t miss this enlightening interactive workshop revealing the universal principles of Value-Based Pricing.

Learn More

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Be part of it!

Join your peers and colleagues in shaping tomorrow’s revenue management trends and strategies. An unmissable day of inspirational debate and thought leadership.


Meliá Milan
Via Masaccio, 19 – Milano, Italy

Tel : +39 444 061
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