Shaping Sustainable Transformation in the Hospitality Industry

GRF 2025 is on January 30th 2025 in Lisbon, London, Milan and Stockholm . This year’s theme is “Unlock the Future of Profit” and we will delve into whether the diverse and evolving hospitality landscape—including hotels, apartments, short-term rentals, and open-air accommodation—is truly poised to capitalise on the emerging profit opportunities driven by AI advancements. As AI-enabled efficiencies are set to further reduce working hours for our guests, individuals are seeking experiences that personally validate their lives, while also looking for tailored spaces that seamlessly blend work and leisure.

The conference will explore how these shifts are creating new opportunities for accommodation providers to become the place-makers for guests of the future . In addition, AI is driving operational efficiencies across all revenue-generating departments in hospitality, unlocking further potential for profit growth. From streamlined service delivery to enhanced guest experiences, we will investigate how these technological advancements are reshaping the industry’s future.

GRF 2025 will also address the growing role of distribution marketplaces in opening new routes to market and deepening guest relationships, ensuring the hospitality industry is prepared to thrive in this AI-driven era.

Join us to uncover the future profit opportunities that lie ahead!