Panel: The importance of choosing the right concept

31 January 202310:40 - 11:10 (CET)Stockholm


A decision on a concept is one not easily done as it impacts your long term strategies. But how to choose the right concept and have your guests understand the big picture?

What to think off when choosing the right concept
Calculating the impact of your concept of choice
Storytelling, how to have your guests understand what to expect
Finding the inspiration in a world of wonderful hotel concepts


Annemarie Gubansky

CEO, Taktikon

Sanna Nathanson

Co-founder - Studio Ramson

Madeleine Brehmer

Owner and CEO - Sabis AB

Camilla Bredin

Owner - Oddbirds