In the recent years several conversations and discussions have been made on how the discipline should approach once for all to Total Revenue Optimization.
During this session we will provide an overview of the status, the development and evolution of the discipline.
We will highlight the importance of creating a holistic approach to Total Revenue Optimization that must imply not only a cultural change but also to be supported by technology, the real Achilles heel today.
Last but not least, we will talk about the latest trend and technologies hotels and restaurants are putting in place to optimize F&B revenues. These new trends are possible through the application of revenue management techniques and new KPIs introduction.