These are some of the questions Prof. Kai-Markus Mueller will answer during his interactive workshop along with the following topics:
Holding a professorship in consumer behavior at a distinguished German business school, Prof. Kai- Markus Mueller is an entrepreneur, internationally renowned expert for pricing psychology, sensory marketing, advertising impact, as well as translating findings from consumer behavior to the B2B context.
Numerous media have reported on his striking findings in customer research, neuroscience, and product perception – including BBC, Forbes, ZDF, Der Spiegel, FAZ, Süddeutsche Zeitung, RTL, SWR, and Businessweek.
Prof. Kai-Markus Mueller worked with several international brands like:
Coca-Cola, Adidas, Roche, Volkswagen, Bayer, Chocoversum, Weissenhäuser Strand, Axel Springer, Haribo, Ferrero, PepsiCo, European Pricing Platform.
Co-author of “The invisible game – the secrets and the science pf winning minds and winning deals”
For more insight on Prof. Kai Markus Mueller visit: www.kai-markus-mueller.com/