- Revenue Managers
- Commercial Leaders
- General Managers
- Hotel Owners
- Marketing Experts
Global Revenue Forum 2026-Madrid
Theme 2026:
Commercial Leadership for the Next Generation
At GRF Madrid 2026, we’ll examine the challenges and opportunities facing hospitality’s next generation of commercial leaders. Expect honest conversations, practical strategies, and a forward-thinking look at how technology, talent, and transformation are shaping the future. Whether you lead a team, a brand, or an idea, this is your space to connect, learn and lead.
Your Front Row Seat to the Future of Commercial Strategy
GRF Madrid is more than just a conference – it’s a catalyst for change. The event brings together commercial leaders, curious minds and creative thinkers ready to challenge the status quo and shape what’s next.
With a full day of boundary-pushing content, engaging discussions and unmatched networking opportunities, GRF Madrid offers a rare chance to step outside the day-to-day and look at the bigger picture. It’s where bold strategies are born, connections are made, and fresh ideas turn into real-world results.
Who is Attending
Join the biggest event for commercial teams.
Grab your chance to discover actionable insights, understand emerging technologies, and watch key content live-streamed. Hear directly from the protagonists, join the GRF community, and foster long-term growth.
Our Speakers
We Are Live In
Featured Sponsors
Keynote
Enjoy the Madrid keynote speaker live on the stage, and learn from the Keynote speakers live on screen from our sister Amsterdam and Paris locations
Workshops
At Revenue Forum, you can choose from a variety of seminars designed for those looking to deepen their knowledge on revenue-related topics.
Networking
Apart from fantastic networking opportunities with industry peers, we also invite industry leaders to showcase their innovative technology in the exhibition area just outside the main hall.
Location
What Next?
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