The first keynote speaker of the 2026 Global Revenue Forum: Cindy Heo returns to Milan

Milan, 10th October 2025

The countdown has begun since on January 29, the Global Revenue Forum returns to Milan, London, and Stockholm. We are thrilled to announce the first keynote speaker in Milan: Cindy Heo, PhD, associate Professor of Revenue Management at the world-renowned EHL Hospitality Business School in Lausanne.

Cindy Heo is an internationally renowned figure in the field of revenue management and data-driven strategies for hospitality. Her insights have shaped the way hotels and travel businesses approach pricing, analytics, and customer behavior.

Cindy’s career spans across Asia and Europe: before joining EHL, she taught at the Hong Kong Polytechnic University, and her research has received several prestigious international awards. Her areas of expertise include revenue management, business intelligence, SMEs, the circular economy, and the impact of the sharing economy on hospitality.

A glimpse into Cindy’s keynote

The speech will explore the shift from relying on Big Data to embracing Deep Data for more meaningful applications in the hospitality industry.

While Big Data shows what customers do, Deep Data reveals the motivations behind those actions – whether they travel for business, leisure, or with family, and what context shapes their stay. When paired with Artificial Intelligence, Deep Data enables hotels to deliver meaningful predictions, personalized recommendations, and new revenue opportunities.

Secure your spot now: discounted tickets are available

All main hall keynote speeches will be streamed online. If you are not able to join in Milan, you can follow the event live from the other host cities – London and Stockholm – or join online.

Tickets are available now at a discounted price – secure your spot now!