Overview
A Madrid event shaped by one global theme.
Global Revenue Forum Madrid brings together senior hospitality leaders across revenue, commercial strategy, sales, marketing, distribution, technology and operations to explore how value is being redefined across the travel journey.
Across keynotes, panels, breakout discussions and networking, the Madrid edition will look at how AI is changing discovery, pricing, visibility and guest expectations, while human judgement remains essential to creating value that is meaningful, differentiated and profitable.
2027 theme
The Value Equation, explored locally.
For 2027, Global Revenue Forum explores how AI driven capabilities are changing the way travellers discover, compare, book and engage with hospitality brands. The Madrid edition brings this theme into practical focus, looking at how commercial teams can use technology to create stronger demand, make smarter decisions and deliver experiences guests are willing to value more highly.
Distribution
Commercial Strategy
Value Creation
Human Insight
Guest Experience
Pricing Power
Operations
agenda
Shaping the future of revenue.
The Madrid agenda will explore the biggest questions facing hospitality commercial teams, from AI influenced visibility and distribution to pricing power, personalisation, operational alignment and the human layer of value creation. The full schedule, including keynote presentations, panel discussions and breakout sessions, will be updated here as sessions are confirmed.
speakers
Meet the experts and thought leaders.
Global Revenue Forum brings together senior voices from hospitality, technology, commercial strategy and revenue management. This section will pull through the confirmed Madrid speaker lineup, giving delegates one clear place to explore who will be leading the conversation.
tickets
Secure your place.
The Madrid agenda will explore the biggest questions facing hospitality commercial teams, from AI influenced visibility and distribution to pricing power, personalisation, operational alignment and the human layer of value creation. The full schedule, including keynote presentations, panel discussions and breakout sessions, will be updated here as sessions are confirmed.
partners and sponsors
Driving innovation together.
The GRF community continues to grow. In 2026, we’ll bring together commercial leaders from across the hospitality industry in seven cities.
