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Explore The Value Equation.
Browse articles, video sessions, interviews, webinars and event recaps exploring how value is created, communicated and delivered across the travel journey.
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The Value Equation: redefining value across the travel journey
The central theme for Global Revenue Forum 2027, exploring how hospitality leaders can harness AI-driven capabilities while keeping human insight, creativity and judgement at the centre of decision making.
LATEST VIDEO
Payments 101 for Hoteliers: Managing Methods, Conversion, Fraud, Virtual Cards & Modern Guest
Daniel Hulme CEO, Satalia & Chief AI Officer, WPP Global Revenue Forum London 2025
LATEST ARTICLE
Global Revenue Forum 2024 – Why ‘Roadmap to Resilience’?
Those familiar with the history of the Global Revenue Forum know that the concept started out as a slightly off-the-wall [...]
EVENT RECAPS
Global Revenue Forum 2024 is coming!
Join us for ‘Roadmap to Resilience’ - 30th January 2024 Over the last few years, the Global Revenue Forum has [...]
EXPLORE BY PILLAR
Six ways into the 2027 conversation.
Each pillar acts as a category archive, automatically pulling together the articles, videos, webinars and recaps assigned to that part of The Value Equation.
THE FUTURE OF HOSPITALITY
Technology & Innovation
Technology is changing every aspect of hospitality, from artificial intelligence and automation to the platforms […]
LEADING COMMERCIAL CHANGE
Commercial Strategy
Commercial success doesn’t happen by accident. It comes from bringing together revenue, sales, marketing […]
OPTIMISING COMMERCIAL PERFORMANCE
Revenue & Distribution
From pricing and forecasting to distribution strategy and channel management, revenue management […]
CONNECTING WITH THE RIGHT GUESTS
Sales, Marketing & Brand
Building awareness is only the beginning. Today’s commercial teams need to inspire confidence, create meaningful […]
CREATING VALUE THROUGH EXPERIENCE
Guest Experience & Operations
Exceptional guest experiences don’t happen by chance. They are created through thoughtful operations, […]
Where finance meets experience
Payment & Profitability
Payments are no longer simply a back-office function. From reducing friction at checkout to improving conversion […]
FULL LIBRARY
Latest from Global Revenue Forum
August 3, 2026Daniel Hulme CEO, Satalia & Chief AI Officer, WPP Global Revenue Forum London 2025
July 27, 2026Daniel Hulme CEO, Satalia & Chief AI Officer, WPP Global Revenue Forum London 2025
July 26, 2026Get ready for GRF 2027 with our exciting new theme...
October 30, 2025The countdown has begun since on January 29, the Global Revenue Forum returns to Milan, London, and Stockholm. We are […]
February 14, 2025On January 30, the highly anticipated Global Revenue Forum (GRF2025) once again brought together the global hospitality community. Commercial leaders […]
March 26, 2024This year, the Global Revenue Forum expanded its reach as Lisbon joined London, Stockholm and Milan, by staging their own […]
January 10, 2024Join us for ‘Roadmap to Resilience’ – 30th January 2024 Over the last few years, the Global Revenue Forum has […]
September 30, 2023Those familiar with the history of the Global Revenue Forum know that the concept started out as a slightly off-the-wall […]
