Stockholm Archives - Global Revenue Forum

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September 3, 2026
Sales, Marketing & Brand
The Booking Happened on Google. But Where Was the Value Created?
Hotels have become very good at measuring where bookings happen. We know which channel delivered the conversion. We track clicks, [...]
Stockholm/
February 14, 2025
Events Recaps
Global Revenue Forum 2025 Revisited
On January 30, the highly anticipated Global Revenue Forum (GRF2025) once again brought together the global hospitality community. Commercial leaders [...]
2025, Articles, London, Milan, Stockholm/
July 26, 2026
Global Theme
The Value Equation: Redefining Value Across the Travel Journey
Get ready for GRF 2027 with our exciting new theme...
Articles, Amsterdam, London, Madrid, Milan, Stockholm/

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Latest news

The Booking Happened on Google. But Where Was the Value Created?

Global Revenue Forum 2025 Revisited

The Value Equation: Redefining Value Across the Travel Journey